I think Macs got a bad rep because it's what my generation used in school (and schools had old Macs that never got upgraded) and older generations didn't like change. But Apple is a smart company. They started gaining popularity from the public through the iPod's sleek design and smooth interface that could be synced with either Macs or PCs. They provided a way to obtain mp3s legally at a reasonable price. They came out with pretty colors and varying size and price options.
Then they gained the "geek" population through changing Mac OS to be BSD-based in their tenth version. Previously this population would have to buy a machine, reformat the drive, find and install some distribution of Linux, change the desktop environment to whatever they prefer, and go through all sorts of configurations to get their machine set-up. Now Macs were pre-packaged and ready to go without the hassle, and with a nicer desktop environment.
Next, they improved their Macs to include an Intel core. These Macs can now dual-boot into Windows, and actually run Windows faster than PCs. Suddenly doors opened in terms of the range of software available.
I personally have a white 16 GB iPhone 3G and a Macbook Air with SSD. What's amazed me even more about owning two Apple products is how well they work together with each other. While the iPhone can still sync with a PC just fine (which I used with my work PC while my Macbook Air was being repaired right when I first got my iPhone), I somehow find it smoother syncing straight with the iCal and Address Book on my Mac. (I actually use CalGoo to sync my Google Calendar and my iCal together so I can also view my calendar on any machine through any web browser, and my friends can view my calendars too.)
Their repair policies seem to be pretty good. When I first heard of the "Genius Bar", it was hard not to make fun of the name. But my Macbook Air's fan died down so I made my appointment. Unfortunately, I couldn't get one for a few days so I decided to stop by and hope to get a walk-in appointment. I told the concierge why I was there and they let me do a Quick Drop, since it was a mechanical problem. I got a phone call the next day telling me they were shipping my machine away and it'd take a week. Exactly a week later, I got a call saying I could pick up my machine. My machine came back with all my data, with my invisibleShield intact, and with a brand new fan inside. It cost me nothing, and I loved that I didn't have to mail it off myself.
Yesterday, I had another appointment with the Genius Bar. This time, it was for my iPhone. My top button of it was extremely recessed and almost impossible to find and press. My Genius took one look at it and immediately said she'd replace it. She asked if I backed up all my data before coming in, which I did. She let me take off my invisibleShield (which thanks to their amazing warranty policy, I can send back for a new one at no cost) and helped me clear my data. She pulled out a brand new white iPhone 3G, opened it up and moved my SIM card into it. Immediately it was activated with my phone information and I was all set. Again, at no cost.
My boyfriend has a Macbook Pro (his second one) and an iPhone himself. With our confidence in Apple products, we just bought a 160 gb Apple TV. Upon connecting the Apple TV, both of our laptops recognized it on the network and offered to control it. Our iPhones can also be converted into remotes. The picture quality of the content offered (which includes HD movies) looks stunning on our TV (and the movie rentals have free previews you can watch prior to renting). Even the device itself looks nice and sleek.
Apple's great at causing geeks to technolust for their products because their products are both well-packaged and they work well. Their support policies are excellent as well. Best of all, once you already have an Apple product, other Apple products seem to work seamlessly together with it. Next up, we hope to buy a 1 TB Time Capsule.