Netflix "Watch Instantly" Service Coming to Macs

My two closest video rental stores (Blockbuster's and Hollywood Video) have closed down. The next closest is awfully inconvenient to get to and is not on the way to anything, making it more annoying to return videos. I speculate that the combination of Netflix, ON-DEMAND on cable, DVRs, Apple TV, and those $1 one-day video rental machines in supermarkets have made going to video rental stores obsolete. My bf and I argue over which of those factors we think is a heavier culprite, but nevertheless, the market in this industry is certainly changing.

I have mentioned a few times before that we use do use Netflix and own Macs. Well, looks like now we can use them both together! Netflix just announced that their "Watch Instantly" content will be available on Macs by the end of the year. All of the Netflix "Watch Instantly" content is available for free with any level of subscription, and there is no limit on how many movies you can watch a month or a time-frame in which you have to finish watching the movie by. They have vastly increased their selection since when I first mentioned it, and I no longer run into the issue where movies disappear from availability. You can make a separate queue to bookmark "Watch Instantly" movies if you come across one you want to watch later.

While I'm enjoying watching all the HD content on our Apple TV, I like that I will now be able to watch movies off my Macbook Air when on a business trip in a hotel room, and have a large selection of movies to watch for free.